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California Law Firms Broaden Intellectual Property Ranks With New Partner Hires

Three California law firms have hired partners in their intellectual property litigation practices in recent weeks, underscoring companies’ growing need for IP, trademark and patent services.  There’s increasing demand for intellectual property litigation as companies begin to embrace the importance of protecting their assets, said Jason Gersting, a newly hired partner…

CRM Success: A Playbook for Disrupting Traditional CRM

According to the 2023 Thomson Reuters Marketing Partner Forum Survey, of all the tools in the marketing mix, CRM (customer relationship management) was considered one of the two “least effective.” In 2024, it hit rock bottom, ranking “not effective at all.” Why? For starters, CRMs for legal just seem really…