https://www.law.com/corpcounsel/2024/03/26/tv-legal-ads-proving-useful-radar-for-next-big-mass-tort-categories/
Ward Black Law advertisement for Camp Lejeune water contamination claims. Image via YouTubeNEWS
Tracking television legal ads that solicit plaintiffs for mass torts can give general counsel early warning of new trends and gauge the plaintiffs’ bar’s appetite in product litigation categories.
March 26, 2024 at 11:57 AM
5 minute read
What You Need to Know
- Of the $168 million in television legal ads in specific industry sectors last year plaintiffs’ lawyers spent the most, or $59M, on environmental contamination cases.
- In January alone, hernia mesh, airbag inflators and hair straightening products saw big uptick in mass tort ads.
Corporate legal departments scanning the horizon for the next threat from plaintiffs’ lawyers need look no further than television commercials.
Tracking television legal ads that solicit plaintiffs for mass torts can give general counsel in at-risk industries months of early warning of new trends and gauge the current appetite of the plaintiffs’ bar in ongoing product litigation categories.
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