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Home » Combating Deepfakes: 4 Types of AI Watermarks And Their Unique Challenges
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Combating Deepfakes: 4 Types of AI Watermarks And Their Unique Challenges

News RoomBy News RoomJune 25, 20244 Mins Read
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Combating Deepfakes: 4 Types of AI Watermarks And Their Unique Challenges | Legaltech News
















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Credit: Created on Dall-E 3, an AI art generator, by Isha Marathe/ALM

ANALYSIS

As deepfakes grow in tandem with generative AI technology, the need to distinguish them from non-synthetic media is also gaining traction. As a result, “watermarking” has emerged as a potentially viable way to identify synthetic content.

June 25, 2024 at 05:25 PM

8 minute read

Isha Marathe

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From courts and lawyers to politicians and privacy experts, the industry is reckoning with a possible future of AI-generated media that is becoming harder and harder to detect. As deepfakes grow in tandem with generative AI technology, the need to distinguish them from non-synthetic media is also gaining traction.

As a result, “watermarking” has emerged as a potentially viable way to identify synthetic content.

What Are Watermarks?

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