Womble Bond Dickinson is working on a rebrand and that rebrand sucks.
Our friends across the pond at Roll on Friday gathered images from the new WBD and they should drop a WMD on this campaign from orbit. It’s the only way to be sure.
Slicing the images in half would be a little weird but acceptably artsy. Going full cubist and making everyone into a grotesque side profile is… well, lawyers don’t generally need any help being characterized as two-faced.
The campaign’s tagline is “New problems, need new perspectives”, and if the new problem was “law firm marketing not weird enough” then Wombles discharged its brief with aplomb.
It’s certainly a new problem, but also one that could stand to do with some old perspective. I guess there’s no such thing as bad publicity and we are talking about WBD, so maybe this is a good…
GAH!!!!! No. There is no spinning this.
Go to Roll on Friday to see more of the collected images… if you dare.
EXCLUSIVE Womble Bond Dickinson rebrand ‘hurts people’s eyes’ [Roll on Friday]
Joe Patrice is a senior editor at Above the Law and co-host of Thinking Like A Lawyer. Feel free to email any tips, questions, or comments. Follow him on Twitter if you’re interested in law, politics, and a healthy dose of college sports news. Joe also serves as a Managing Director at RPN Executive Search.