There are so many ways that you can market your law practice.
In this podcast, we’re going to try to cover them all.
We’ll fail, of course — but we’d still like to provide a ton of options for attorneys and their marketing staff.
To do it, we’ve got a real-life marketing guru who built her own technology company from the ground up and now advises other business owners on marketing strategy.
That’s right – we’ve got Dani Whitestone, exclusively on the Non-Eventcast podcast.
We kick things off by talking with Dani about her background in legal technology (2:14).
Next, we discuss how Dani’s legaltech company was acquired, including the emotional toll that one goes through during that process — even when accepting a good deal (4:01)!
We then talk over how the buying process is a very emotional one (8:31), which should help to define law firm marketing collateral.
Next, Dani’s got a recommendation for a design tool (10:57) – before she gets into the value of implementing a customer relationship management software (17:15) and how to do it right (20:29).
Of course, we’ve just gotta hit AI – so, Dani talks to Jared about how she uses AI to help plan out her schedule (22:13) and marketing collateral (25:50). Lastly, Dani’s got some hot tips for scheduling meetings (25:09).
If you want to take a fresh look at your marketing strategy, come be a fly on the wall for this conversation with a big-game marketing strategist.
Feel free to also check out our CRM Buyers Guide at the Non-Event for more on the latest resources. (The Non-Event is supported by vendor sponsorships.)
Jared Correia, a consultant and legal technology expert, is the host of the Non-Eventcast, the featured podcast of the Above the Law Non-Event for Tech-Perplexed Lawyers.