The Federal Trade Commission (FTC) has recently proposed significant amendments to its Negative Option Rule. The proposed rule, titled the “Rule Concerning Recurring Subscriptions and Other Negative Option Plans,” has rightfully garnered significant attention from marketers, businesses, lawyers, and commentators.
Negative Option Rule
Morgan Spina
In particular, much attention has been focused on the proposed rule’s requirement that “click-to-cancel” online cancellation options be offered in cases where the consumer signed up for the negative option feature online.
