Legal tech influencers. It’s a word combination that would probably befuddle anyone not closely aligned with the tight sphere of legal operations pros, legal tech nerds and other “aligned professionals.” Try explaining to your non-legal tech friends that the video you just chuckled at about billable hours comes from an influencer, not one who’s hocking plumping lip balm on TikTok, but who’s repping process-optimizing SaaS for lawyers on LinkedIn.
Yet for those in this small legal tech coterie, they’re celebrities: from the techno-colored to the sincere to the deadpan, legal tech influencers have emerged as their own niche-within-a-niche. The fresh juxtaposition of stodgy legal profession themes and social media vernacular has earned legal tech influencers followers and, well, influence.
