A lot of conversations have been happening surrounding the release of GPT-4 and the role of AI, in general, in disrupting marketing. In fact, Salesforce’s Fourth Annual State of Marketing research report indicates 51% of marketers are already incorporating AI. Likewise, McKinsey suggests AI applications in the areas of marketing and sales could hold an approximate value of $2.6 trillion!
What really is the impact of AI in marketing within the legal tech space? Let’s explore this closely.