In today’s competitive legal market, lawyers and law firms must use a multi-pronged approach to signing new clients. One of these prongs should include a lead magnet, yet only 50% of marketers are actively using them. This is unfortunate for those who aren’t, but a bonus for you if you add this into your strategy. It means there is much room for you to make an impact and collect leads that your competitors are failing to capitalize on.
What Is a Lead Magnet?
Also known as a “freebie” or “opt-in,” a lead magnet, at its most basic, is something valuable you share with potential clients or your followers in exchange for their email address or other contact information. Examples of lead magnets include:
- Mini how-to guides.
- Access to pre-recorded webinars.
- Access to a video series.