If your customer data looks a little like an episode of Hoarders, it’s not doing you much good. Piles of digital junk chew up disk space, frustrate employees trying to find things they need, and waste time. All too often, valuable customer data is tossed into a folder, only to never be seen or used again.
There are several reasons for data sprawl. Time and again, it’s simply because processes and tools haven’t evolved, and the saying “that’s the way we’ve always done it” remains the mantra. It may be considered a time investment that doesn’t provide a good return. Whatever the reason, there are better ways to organize, update, and create meaning amongst data relationships that ultimately prove to be extremely valuable to client service, retention, and revenue expansion. Here are some considerations: