I came across a client contact last month who does not have a LinkedIn profile. Really! It shocked me, but served as a reminder that LinkedIn is an optional opt-in. I figured a public reminder of why it matters cannot hurt, along with an update on my best practice tips when writing your profile.
As to why LinkedIn matters, use of LinkedIn by recruiters for primary sourcing is a given. And if you are actively interviewing for a position, expect that every interviewer will check out your LinkedIn profile. But don’t just think of LinkedIn as job change related. It’s a vehicle for creating your personal brand and maintaining an online professional presence.