https://www.law.com/2023/07/06/inside-track-why-greenhushing-is-gaining-ground-in-legal-departments/

ANALYSIS
“We can see how firms are maybe caught in the trap between appearing not green enough or too green at the same time. It’s just a matter of who you want to make angry a little bit,” said Mirko Heinle, an associate professor of accounting at the University of Pennsylvania.
July 06, 2023 at 04:37 PM
4 minute read
What You Need to Know
- Some companies think they are best off staying silent on their progress in shrinking their environmental footprint.
- The charged social and political environment is fueling interest in the strategy.
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