“It’s a lot of work because there are a lot of them out there,” corporate governance expert Charles Elson said. “And their connection to your company can be very, frankly, vague at best.”
August 28, 2023 at 12:20 PM
4 minute read
What You Need to Know
- The FTC recently released updated guidelines for companies that use social media influencers.
- Issuing guidelines is a step the agency typically takes before unleashing a wave of enforcement actions in an industry.
- The FTC has been relatively quiet in this arena previously, resolving about two dozen investigations since 2011.
The Federal Trade Commission recently issued new regulatory-compliance guidelines for the social media influencer market, a step it typically takes to put an industry on notice before it substantially ramps up enforcement actions.
The FTC’s increased attention to the sector comes as it grows explosively. A report this year from Data Bridge Market Research projects the market will grow from $7.4 billion in 2021 to $70.0 billion by 2029.
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