NFT markets are way down at the moment, but major brands like Funko, Gucci and Nike are in a frenzy to trademark their non-fungible tokens as soon as possible—and with good reason.
The more than 4,600 NFT trademark filings submitted to the U.S. Patent and Trademark Office this year have come from a diverse range of companies—from McDonald’s and Walmart to L’Oreal and Victoria’s Secret.
