The word ‘attractivity’ might puzzle you. It’s best thought of as organisational charisma—the quality or degree of a law firm’s attractive power or influence. How compelling is its proposition to clients and the market?
This extends to all the elements that attract partners and clients to one firm rather than another. Where a firm experiences problems with these elements, there will probably be similar underlying causes because the different strands contributing to a firm’s brand attraction connect: it’s a patchwork interwoven by common threads.