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Dovel & Luner Files Spate of ‘False Advertising’ Class Actions Against Companies for Allegedly Deceptive Pricing

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Dovel & Luner Files Spate of ‘False Advertising’ Class Actions Against Companies for Allegedly Deceptive Pricing | The Recorder
















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https://www.law.com/therecorder/2024/07/12/dovel-luner-files-spate-of-false-advertising-class-actions-against-companies-for-allegedly-deceptive-pricing/

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NEWS

The Santa Monica plaintiffs firm filed proposed suits against Evry Jewels, Brooklyn Bedding and Frontgate in the California Central District Court in June. All three complaints argued that the retailers intentionally used deceptive phrases and font choices to dupe consumers into believing that regularly priced items were heavily marked down during limited-time promotions.

July 12, 2024 at 11:08 AM

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What You Need to Know

  • Dovel & Luner filed class actions in June against three companies, alleging false advertising, in the California Central District Court.
  • The complaints argued that the companies’ websites violated California false advertising laws by misleading customers about the market value of their products.

Dovel & Luner has alleged in a spate of proposed class actions that three companies broke California’s False Advertising Law by displaying fake sale prices for products on their websites.

The Santa Monica plaintiffs firm filed proposed suits against Evry Jewels, Brooklyn Bedding and Frontgate in Los Angeles federal court in June. All three complaints argued that the retailers intentionally used deceptive phrases and font choices to dupe consumers into believing that regularly priced items were heavily marked down during limited-time promotions.

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