As law firms seek to join in on the AI revolution, it’s worth remembering that they are still a people business. “We don’t sell Buicks or Oreo cookies. We sell people and services,” Tom Fitzgerald, now-former chair of Winston & Strawn, memorably put it in an interview earlier this spring.
Indeed, even as artificial intelligence and tech-enabled paradigm shifts were in the spotlight at the Legal Geek North America conference in Chicago on Thursday, one message across several presentations was clear: keep people—even Luddites—front-and-center.
